Kraken Media creates high-quality corporate culture and product videos for all types of businesses, small and large. We’ve interviewed dynamic business people from all rungs of the corporate ladder and have created some of the most personable and intimate interviews around. Our corporate video production process is designed to create engaging motion pictures that convey your message in compelling and relatable ways.
While we provide a broad overview of your message, we also ensure we craft a message that is tailored to the specific concerns of a very well defined audience. A fact-filled video may fit the bill when producing an information type piece that’s only outlining your corporate lineage. Kraken’s niche is creating videos that not only provide your history but also inspire your staff and clients.
Wanting to build your companies image, share your vision, or tell your story.
These days having a corporate video is not a choice, it’s a requirement. If you want to retain your current customers and attract new ones in a world of unlimited content choices you’ll have to create something unique.
Virtually all purchase decisions are emotional decisions.
Other corporate video production companies produce videos that are recitations of “dry” facts. Most viewers never get to the end of those videos unless they are forced to watch them as part of an orientation or work event. Your customers will NEVER watch them. If you want your viewers to watch and remember your message then you have to connect with them on an emotional level. Kraken brings your story to the forefront so your employees know the foundation they are building their company on. Further, your clients feel like they are a part of a family. Family equates to loyalty. Kraken’s in-house team manages the entire production process, which gives us the ability to ensure a consistently high caliber of work across all phases of the Production Process.
Show your clients that your company is a reflection of them.
You should be putting yourself in the shoes of your customer. What do they care about? What are their problems? Once these questions are answered, position your company as the obvious and unique solution to those specific problems. Give the people watching your video something they can relate to, something that lets them see themselves in your video. This formula works whether you are selling a product or trying to instill your companies fundamentals in a new employee.
Your customer wants to know how you can solve their problems – that’s what matters to them. They really don’t care much about your history or your processes. And yet the vast majority of corporate videos today are still not written from the client’s perspective. Most businesses continue to create videos that talk about themselves.
Share what you believe, not just what you do.
A high level of transparency is expected in business. This is new for most companies. Getting people’s attention is just the first step. Somewhere along the buying cycle you’re likely going to have to give up a bit more of yourself than you’d like. What do you believe? What are your core values? Why should I care about you when I have a huge number of undifferentiated options in front of me? This never really used to matter. Today it does.
Video is by far the fastest growing marketing tactic in use today because it informs and persuades better than any other media type. Video is a visceral experience that engages the audience both visually and orally. Video is gaining popularity because it is the best means of conveying a great deal of information quickly to an audience that these days has little to no attention span. Video is particularly effective when you need to showcase the more intangible aspects or your company or product. Imagine trying to promote or sell a luxury housing development simply on a list of specifications. You couldn’t. You sell beautiful homes by creating imagery that exploits their beauty; effectively letting the home sell itself.