Our Production Process

[vc_row][vc_column][vc_separator color=”black” border_width=”3″][vc_column_text css_animation=”bottom-to-top”]

Kraken applies the three fundamentals of “Pre-Production, Production, and Post-Production” to ALL of our video and photography work.  Every photo and video we produce goes through this process to give you the best final product possible.  Whether we are capturing images for your website or your wedding you can rest assured that your moment will be composed correctly.  The “pre and post” processes are as important as the actual taking of photos and recording of video.  Other companies usually charge additional fees for this service but we feel a polished look should be a part of any service we offer.  So what is the process?

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_icon icon_fontawesome=”fa fa-lightbulb-o” color=”custom” size=”lg” align=”center” custom_color=”#ff0000″][vc_custom_heading text=”Pre-Production” font_container=”tag:h2|text_align:center|color:%23000000″ google_fonts=”font_family:Permanent%20Marker%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_separator color=”black” border_width=”3″ el_width=”90″][vc_column_text css_animation=”bottom-to-top”]

All of the planning leading up to a shoot to get the best possible results.  This includes all the set up and preparation to start any project.

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_icon icon_fontawesome=”fa fa-video-camera” color=”custom” size=”lg” align=”center” custom_color=”#ff0000″][vc_custom_heading text=”Production” font_container=”tag:h2|text_align:center|color:%23000000″ google_fonts=”font_family:Permanent%20Marker%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_separator color=”black” border_width=”3″ el_width=”90″][vc_column_text css_animation=”bottom-to-top”]

Actually capturing the photos or video and recording sound

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_icon icon_fontawesome=”fa fa-television” color=”custom” size=”lg” align=”center” custom_color=”#ff0000″][vc_custom_heading text=”Post Production” font_container=”tag:h2|text_align:center|color:%23000000″ google_fonts=”font_family:Permanent%20Marker%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_separator color=”black” border_width=”3″ el_width=”90″][vc_column_text css_animation=”bottom-to-top”]

Editing the media you’ve captured in the production phase and adding different elements improve the quality of the final product

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][vc_separator color=”black” border_width=”3″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Kraken Media[/vc_column_text][vc_custom_heading text=”Post Production” font_container=”tag:h2|text_align:center|color:%23000000″ google_fonts=”font_family:Permanent%20Marker%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_column_text css_animation=”bottom-to-top”]

Post-production refers to the tasks that must be completed or executed after the filming or photo shoot ends. This includes tasks such as the editing of raw footage to cut scenes, insert transition effects, working with voice and sound overlays, and dubbing.  Post production can really set the mood, tone, and overall look of your final product.  Kraken’s post-production process includes:

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_icon icon_fontawesome=”fa fa-camera” color=”custom” size=”lg” align=”center” custom_color=”#ff0000″][vc_custom_heading text=”*Picture Editing” font_container=”tag:h3|text_align:center|color:%23000000″ google_fonts=”font_family:Permanent%20Marker%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_column_text css_animation=”bottom-to-top”]

The editor lays out the sequence of shots in the best manner possible to convey the subject, mood, and pace of the video.   During this time, any shots that may be needed are listed and these clips are either shot again or a plan is made on how to tell the story without them.

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_icon icon_fontawesome=”fa fa-headphones” color=”custom” size=”lg” align=”center” custom_color=”#ff0000″][vc_custom_heading text=”*Sound Effect Editing” font_container=”tag:h3|text_align:center|color:%23000000″ google_fonts=”font_family:Permanent%20Marker%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_column_text css_animation=”top-to-bottom”]

Basically, this is when the sound team makes everything anybody says sound good and clear.  They also make everything that’s supposed to make a sound make that sound. When editing the dialogue, dialogue editors may go back through other takes to find different line readings, or replace words that are overlapped by sounds that occurred on set.

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_icon icon_fontawesome=”fa fa-music” color=”custom” size=”lg” align=”center” custom_color=”#ff0000″][vc_custom_heading text=”*Music Composition” font_container=”tag:h3|text_align:center|color:%23000000″ google_fonts=”font_family:Permanent%20Marker%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_column_text css_animation=”bottom-to-top”]

This is the point music is overlaid onto the video.  American films tend to have a lot more music than foreign films. The music in the video could be the only sound you here given the theme so this is a very important step.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”custom” size=”lg” align=”center” custom_color=”#ff0000″][vc_custom_heading text=”*Visual Effects” font_container=”tag:h3|text_align:center|color:%23000000″ google_fonts=”font_family:Permanent%20Marker%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_column_text css_animation=”top-to-bottom”]

Visual effects can generally be broken down into two types: 1. Visual effects that nobody ever notices 0r 2. Visual effects that are so cool nobody remembers anything else about your video. Visual effects often require some coordination with the sound guys, because effects will bring with them sound elements that need to be synced up.

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_icon icon_fontawesome=”fa fa-microphone” color=”custom” size=”lg” align=”center” custom_color=”#ff0000″][vc_custom_heading text=”*Sound Mixing” font_container=”tag:h3|text_align:center|color:%23000000″ google_fonts=”font_family:Permanent%20Marker%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_column_text css_animation=”bottom-to-top”]

Once the sound has been edited, the dialogue nice and intelligible, and the music emotionally and spiritually uplifting, it’s up to the sound mixer to bring all these sound elements into harmony with each other.

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_icon icon_fontawesome=”fa fa-paint-brush” color=”custom” size=”lg” align=”center” custom_color=”#ff0000″][vc_custom_heading text=”*Color Correction” font_container=”tag:h3|text_align:center|color:%23000000″ google_fonts=”font_family:Permanent%20Marker%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_column_text css_animation=”top-to-bottom”]

Color correction is the last step for the visual side of a video. The boring part of color correction involves matching the white balance and levels between shots, adjusting portions of the frame to be darker or lighter, and generally tweaking the image to make it look better. The cool part of color correction is applying a sweet “look” to the image that has the potential to greatly influence how a movie is perceived.

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1470685565717{padding-left: 5% !important;}”][vc_column][vc_separator border_width=”3″][vc_custom_heading text=”We use this process for “all“ of our projects with “no“ additional cost to you. Giving you a professional, polished product is what we aim to do. Contact Us today.” font_container=”tag:h2|text_align:center|color:%23ff0000″ google_fonts=”font_family:Permanent%20Marker%3Aregular|font_style:400%20regular%3A400%3Anormal” link=”url:http%3A%2F%2Fkrakenusa.com%2Fcontact%2F|||”][vc_separator border_width=”3″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-envelope” size=”lg” align=”center” link=”url:mailto%3Ainfo%40krakenusa.com|||”][/vc_column][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-facebook-square” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.facebook.com%2Fkrakenusa%2F|||”][/vc_column][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-instagram” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.instagram.com%2Fkrakenusa%2F|||”][/vc_column][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-twitter-square” size=”lg” align=”center” link=”url:https%3A%2F%2Ftwitter.com%2Fkrakenusa|||”][/vc_column][/vc_row]