Our Production Process

Kraken applies the three fundamentals of “Pre-Production, Production, and Post-Production” to ALL of our video and photography work.  Every photo and video we produce goes through this process to give you the best final product possible.  Whether we are capturing images for your website or your wedding you can rest assured that your moment will be composed correctly.  The “pre and post” processes are as important as the actual taking of photos and recording of video.  Other companies usually charge additional fees for this service but we feel a polished look should be a part of any service we offer.  So what is the process?


All of the planning leading up to a shoot to get the best possible results.  This includes all the set up and preparation to start any project.


Actually capturing the photos or video and recording sound

Post Production

Editing the media you’ve captured in the production phase and adding different elements improve the quality of the final product

Kraken Media

Post Production

Post-production refers to the tasks that must be completed or executed after the filming or photo shoot ends. This includes tasks such as the editing of raw footage to cut scenes, insert transition effects, working with voice and sound overlays, and dubbing.  Post production can really set the mood, tone, and overall look of your final product.  Kraken’s post-production process includes:

*Picture Editing

The editor lays out the sequence of shots in the best manner possible to convey the subject, mood, and pace of the video.   During this time, any shots that may be needed are listed and these clips are either shot again or a plan is made on how to tell the story without them.

*Sound Effect Editing

Basically, this is when the sound team makes everything anybody says sound good and clear.  They also make everything that’s supposed to make a sound make that sound. When editing the dialogue, dialogue editors may go back through other takes to find different line readings, or replace words that are overlapped by sounds that occurred on set.

*Music Composition

This is the point music is overlaid onto the video.  American films tend to have a lot more music than foreign films. The music in the video could be the only sound you here given the theme so this is a very important step.

*Visual Effects

Visual effects can generally be broken down into two types: 1. Visual effects that nobody ever notices 0r 2. Visual effects that are so cool nobody remembers anything else about your video. Visual effects often require some coordination with the sound guys, because effects will bring with them sound elements that need to be synced up.

*Sound Mixing

Once the sound has been edited, the dialogue nice and intelligible, and the music emotionally and spiritually uplifting, it’s up to the sound mixer to bring all these sound elements into harmony with each other.

*Color Correction

Color correction is the last step for the visual side of a video. The boring part of color correction involves matching the white balance and levels between shots, adjusting portions of the frame to be darker or lighter, and generally tweaking the image to make it look better. The cool part of color correction is applying a sweet “look” to the image that has the potential to greatly influence how a movie is perceived.