Search Engine Optimization (SEO)

Our search engine optimization model is a bit different than the “big box” national firms. Kraken is a full-service web development company known for it’s all inclusive, fair pricing and over and beyond service. Our focus is on local businesses wanting to increase their visibility to potential customers searching for the product or service they provide. We practice all of the SEO techniques used on national campaigns and pair those efforts with local search engine optimization. Every business is different, so we tailor our efforts to fit the type of web users you want to find you.

We bring national Search Engine Optimization to the local scene

SEO Search Engine Optimization Kraken Media
SEO Search Engine Optimization Kraken Media
SEO Search Engine Optimization Kraken Media
SEO Search Engine Optimization Kraken Media

Your Company Should Be A Search Engine Centerfold...

We focus on local businesses looking to increase their footprint on the web. Everyone has a website, but there’s a reason some companies thrive, and others don’t. SEO is the behind the scene “chess match” occurring behind the scenes. A company can dramatically increase traffic, conversions, and subsequently their sales by realizing the value of good SEO practices. When a person wants to find a business to provide a service they “Google it.” Being on the first page of the results for the most relevant keywords and phrases for your business can make or break you.

Google Local Listings

If you’ve ever done a search on Google, chances are you’ve seen some local search engine optimized (SEO) listings. Those results are Google Local listings; online searches that connect companies with Internet users in their area.
We provide several solutions for businesses looking to enhance their local search engine presence. Google continues to update search results based on user feedback and user behavior to give users exactly what they are looking for as conveniently and quickly as possible.
To become more user-friendly, Google displays local results whenever applicable. In fact, Google has been increasing the amount of algorithmic weight put on Google Local listings and Maps, and if the recent trends are any indication, that weight will only increase. With this in mind, local SEO is a modern essential to any digital marketing plan.
Search Engine Optimization SEO Tampa, FL St Petersburg, FL Pinellas Manatee Hernando Florida Kraken Media

Get Placed in Google Maps

So you know you need to optimize your company’s local listing, but how do you go about doing that? As a leading local SEO company, Kraken has a proven strategy to optimize both your website and Google Places account for Google Local listings. Best of all, our competitive strategies for local SEO pricing help promote your business while keeping your business in the black.

All Inclusive Flat Rate SEO Pricing

There aren’t many SEO firms that publish their pricing. We believe you should know up front how much our services cost so you can accurately calculate your return on investment. Every SEO project requires an “INITIAL INVESTMENT.” Our fee covers your first two months of SEO services and “seeding” the campaign so we can ensure it will grow into better rankings. There is a monthly fee beginning on your third month which covers the continuing SEO maintenance needed to increase or maintain your rankings for your keywords.
The “STANDARD SEO” features listed below cover the broad range of SEO options we provide and several of them are included with our “LOCAL SEO” packages. For customers with unique situations, this may involve a custom quote. The “LOCAL SEO” packages represent our flat rate competitive pricing for some of the best search engine optimization services on the web.

Standard SEO Features

Linkable Content Promotion

Having great content that people will naturally link to is one thing. Actually getting the word out about that content is another. We’ll promote your content so the links start coming in naturally.

Quarterly Web Page Freshness Updates

Kraken Media’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.

Initial Link Analysis and Disavow

Kraken Media’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.

Ongoing Monthly ROI, Traffic, & Goal Reporting

Driving traffic is one thing, focusing on keywords that convert is another. We’ll set up goals (fill out a form, purchase an item, call a number, etc) and track the progress of your campaign based on these goals.

Ongoing Competitor Opportunity Reports

We’ll research those in your industry to gain link sources, produce unique content, and strategize on how to gain the maximum visibility in your industry.

Duplicate Content Analysis

Content on a site should always be unique. We’ll analyze any duplicate content and correct any issues found.

Keyword Ranking Reports at Anytime

If you want specific information on a hot keyword or phrase simply contact us and we will send you a detailed report on the keyword’s performance.

Networking With Online Bloggers & Webmasters

Not all links are created equal. Some of the most powerful links are created from outreaching to authority websites and online influencers, and we’ll produce compelling content and contact influencers to share the content to drive traffic and valuable links to your site.

Universal SEO (Video, Maps, Images, News)

Shopping results, video results, image results and news are working their way into Google’s search results. We’ll optimize your videos, maps, images, and news to show up organically.

Searcher Experience Analysis (long-clicks, pogo-sticking, bounce rate, etc.)

A blog will help support keywords and will build valuable links. The fresh content will help with your SEO efforts, and the RSS feed will allow subscribers to read it whenever you make a post.

Link Baiting and Content Development

Links come naturally when great content is produced. We’ll work with you to create unique, compelling content that people will naturally link to.

Dedicated Account Representative

A Kraken Media Developer will be assigned to your account and will help you with accessing your needs. They will then directly communicate your needs to our team so we can craft a more effective campaign for your project.

Ongoing Quarterly Keyword Reporting

Every month is a new strategy. We’ll show you where your keywords are ranking and our plan to move them up in the SERPs.

Canonicalization Analysis

A domain should be directed to http://www.site.com even if www.site.com, site.com, or http://site.com is typed in. A canonical domain issue causes duplicate content, a huge no-no in Google’s eyes.

Internal Linking Restructuring & Optimization

Outside links are helpful, but your internal linking structure is also important for SEO. We’ll incorporate an internal linking structure ensuring all pages create an internal “web” to help increase your SEO.

Header Tags Optimized (Ex. H1s)

An H1 tag is like the title of a book, and should be written to include appropriate keywords. Header tags should be in order and not deviate from an order that sequentially makes sense.

Social Media Monitoring Software

What are people saying about your brand? We also check social media for potential ways to perform additional SEO.

Website Usability Analysis

Is your site set up for optimal conversions? Once people arrive at your site, is it easy to navigate? We’ll give you an analysis of your site’s usability.

Link Reclamation

A link audit will find links to pages that no longer exist on your site, catch links that come to the site in a non-SEO friendly way and create 301 redirects to resolve these linking issues.

Creation of Text Navigation (if possible)

Search engines have a tough time reading Flash files, so we’ll recreate your navigation to be text-based if possible.

Video and Image XML Sitemaps

Google continues to show richer search results. These rich snippets present new opportunities to have your website’s videos and images display and increase traffic to your website.

Niche Specific Content Creation

We are the only full services web development firm that provides all-inclusive content creation as a component of it’s web services. We will assist you in establishing amazing, visually stunning content, that will drive more visitors to your site. ex. how-to YouTube channel,

Our Money Back Guarantee

Search engine optimization (SEO) has a somewhat checkered past. As with any industry in it’s infancy, there were a lot of companies making big promises at the expense of their clients. While no SEO company can guarantee you exact results, an experienced SEO firm can implement proven SEO methods that will give you the best chance of improving your rankings in search engines. Google makes the final determination where your rank for certain keywords.
That being said, we have a very experienced and tenacious SEO team with a proven track record of results. If we don’t get your website ranked on the first page of Google for at least 3 of your local search terms or phrases by the end of your first year with us we will give you your entire investment back.