Search Engine Optimization (SEO)
Search Engine Optimization
So you know you need to optimize your company’s local listing, but how do you go about doing that? As a leading local SEO company, Kraken has a proven strategy to optimize both your website and Google Places account for Google Local listings. Best of all, our competitive strategies for local SEO pricing help promote your business while keeping your business in the black.
Google Local Listings
We provide several solutions for businesses looking to enhance their local search engine presence. Google continues to update search results based on user feedback and user behavior to give users exactly what they are looking for as conveniently and quickly as possible.
To become more user-friendly, Google displays local results whenever applicable. In fact, Google has been increasing the amount of algorithmic weight put on Google Local listings and Maps, and if the recent trends are any indication, that weight will only increase. With this in mind, local SEO is a modern essential to any digital marketing plan.
Social SEO & Social Signals
Another factor that has a major influence on a website’s potential to rank is credibility. Because the current (and still dominant) variable that Google uses to determine credibility and authority (backlinks) are being abused by SEO’s, social signals are now being adopted into Google’s search engine algorithm.
Social signals are a key indicator of credibility.
Our SEO Model
Our search engine optimization model is a bit different than the “big box” national firms. Kraken is a full-service web development company known for it’s all-inclusive, fair pricing and over and beyond service. Our focus is on local businesses wanting to increase their visibility to potential customers searching for the product or service they provide. We practice all of the SEO techniques used on national campaigns and pair those efforts with local search engine optimization. Every business is different, so we tailor our efforts to fit the type of web users you want to find you.
We Have No Shame…
We do all of this and more for our customers. Check out these wonderful resources and some things that go into a website’s SEO.