Level up your marketing!
Here are some simple ways to grow your digital footprint and expand your business. In this digital marketplace, creativity and a little knowledge go a long way.
Local SEO vs. Traditional SEO: What’s the Difference & Where Should You Focus?
Confused about local SEO vs. traditional SEO? This guide breaks down the differences, when to use each including a step-by-step action plan, and how small businesses can win in 2026.
AI Tools for Business: A Simple Guide with Simple Use Cases
AI tools for business are transforming how small companies operate. Learn which AI tools actually help businesses save time, improve marketing, and grow efficiently with specific use cases to help connect the dots.
Local Business Directories for SEO in 2026: The Profiles That Matter Most for Visibility
A practical guide to the local business directories that matter most for SEO in 2026, including Google, Apple, Yelp, Meta, and industry-specific profiles that influence visibility and trust.
Local SEO Strategy in 2026: The Local Authority Engine That Keeps You on Top (Part 3 of 3)
An advanced local SEO strategy for service businesses—how to build authority with local links, listings, reviews, schema, and tracking that turns visibility into calls. Part 3 of a 3 part series about Local SEO.
Content Clusters That Rank: The “Service + City” Blueprint for Local SEO (Part 2 of 3)
A practical content system for local SEO—how to structure pillar pages, location support content, and internal links without creating thin or duplicate pages. Part 2 of a 3-part series on local SEO authority.
Local SEO Foundations in 2026: How Service Businesses Get Found in Their City (Part 1 of 3)
A practical Local SEO foundation guide for service businesses—how to align “service + city” searches with your GBP, website pages, and trust signals that convert. Part 1 of a 3 part series about Local SEO.
SEO vs GEO vs AEO in 2026: What AI Search Means for Small Businesses
SEO vs GEO vs AEO—all shaping how small businesses get found in 2026. Here’s what AI search means for your website, local visibility, content, and customer discovery.
Earn Local Backlinks the Right Way in 2026: Partners, Sponsorships, Nonprofits
Earn Local Backlinks the Right Way in 2026 is a practical guide for Florida small businesses to earn quality backlinks through partners, sponsorships, and nonprofits—using simple outreach that builds trust without risky tactics.
Website Schema Basics for Local SEO, AI Search & Rich Results
Website schema basics — schema helps search engines and AI systems clearly understand who you are, what you do, and where you serve. Here’s the practical, small-business-first checklist.
A Landing Page That Converts: Local Lead Generation Upgrade for 2026
Most small business sites don’t have a traffic problem, they have a “conversion moment” problem. Learn how to build a landing page that turns local intent into calls, bookings, and leads.
Predictable Lead Generation: Landing Page + Website Conversion Hacks (Part 3 of 3)
Part 3 of our website conversion series shows how service businesses build predictable leads with intent-based landing pages, segmented CTAs, proof blocks, testing, heat maps, and call tracking—measured in real outcomes.
Forms + Booking That Increase Website Leads: Reduce Friction, Improve Conversions (Part 2 of 3)
Traffic is tougher to earn, so your forms and booking flow can’t waste it. In part 2 of 3 in our website conversion series, here’s how to reduce friction with shorter forms, better validation, click-to-call/text, smarter scheduling, and clear “what happens next” messaging.
A Website Homepage That Converts for Small Businesses: The 10-Second Test (Part 1 of 3)
If your website homepage can’t tell a stranger what you do, where you do it, and what to do next—fast—you’re quietly losing leads. Here’s a simple 10-second test (plus a practical checklist) to tighten your headline, CTA, trust signals, and mobile performance so more visitors turn into calls, bookings, and form fills.
Google Analytics—Mistakes That Cost Leads and How to Fix Them (Part 3)
Many small businesses have Google Analytics 4—GA4—installed but still lose leads. Learn the most common GA4 mistakes small businesses make and how to fix them to track calls, forms, bookings, and real ROI.
Google Analytics for Small Businesses: Track What Really Matters (Part 2)
Learn more about Google Analytics 4—GA4—turning “traffic” into real business insight by tracking meaningful actions, not vanity metrics—so you know what drives calls, bookings, and revenue.
Google Analytics for Beginners: The Simple Small Business Starter Guide (Part 1)
A beginner-friendly Google Analytics—GA4—guide that breaks down events, engagement, and Key Events so you know what to track, why it matters, and how to drive more calls, bookings, and leads.
New Year’s Resolutions in Marketing for Small Business Growth (Web + Social + Content)
New year, fresh momentum. Use these simple “marketing resolutions” to strengthen your website, social presence, images, reviews, and local visibility—without feeling overwhelmed.
How to Repurpose Online Reviews to Win More Local Customers
Turn your online reviews into website, social, video and email content that builds trust, boosts local visibility and leads, ultimately bringing you customers. See how Kraken Media can help.
Local Search Ranking Factors: Your Ultimate Guide to Local Search Success in 2026
Local search is changing fast. This 2026 guide breaks down the real-world ranking factors that matter now—Google Business Profile, reviews, citations, on-site content, and emerging platforms like Apple Business Connect—so local businesses and nonprofits can turn visibility into trusted, long-term growth.
Simple FAQ Templates That Grow Traffic, Rank in Search, and Convert Visitors
Build FAQ templates that answer real customer questions, rank in search, and drive website traffic, calls, and customer conversions for small businesses.
Google Business Profile: The Ultimate Do’s and Don’ts Guide for Local Growth
The Ultimate Google Business Profile guide with do’s, don’ts, and quick wins that turn local searches into calls and bookings. See how Kraken Media can help...
Thanksgiving, Growth, and Gratitude: The Ultimate Guide for a Small Business
This Thanksgiving, Kraken Media thanks our clients and shares a practical, trust-first playbook: update hours, post with purpose, keep reviews clean, and use authentic media to turn local searches into calls, bookings, and donations.
Powerful Online Reviews Can Make (or Break) Your Small Business
Learn how quality online reviews build trust, improve SEO rankings, and help convert visitors into customers—driving real growth for your small business.
Question Clusters: The Heart of Answer Engine Optimization
The future of search isn't about single keywords. It’s about conversations. The center of Answer Engine Optimization (AEO) is question clusters...
How to Make Short Digital Marketing Videos to Win Attention for Small Businesses
Modern audiences have an average digital attention span of about 8 seconds. Making short digital marketing video is essential to capture attention...
Local Citations for SEO: What to Do and Why It Works
Local citations (consistent NAP) boost local SEO—higher Google visibility, directory reach, and AI mentions. See how Kraken Media can turn listings into leads.
Is Your Website Dressed for Digital Marketing Success?
A new paradigm is emerging — Answer Engine Optimization (AEO) — and it is shaping digital marketing and how people find and interact with information online...
Preparing Your Content for Conversational AI & Voice Search
Internet search is changing faster than ever. It isn’t enough to have a webpage stuffed with keywords. Learn how to prepare content for conversational AI...
How to Attract Premium Website Traffic For Free
You don’t need thousands of random clicks. You need targeted, premium website traffic: the right people, at the right place, at the right time...
The Ultimate Guide to Seasonal Content Marketing for Small Businesses
Learn how small businesses can use fall and winter holiday content marketing to drive traffic, boost visibility, and increase seasonal sales.
What Is Conversational AI? How Small Businesses Can Win at Digital Marketing
Learn how conversational AI is changing search marketing. Discover how small businesses can win more customers with smarter, question-based content.
Answer Engine Optimization (AEO): The Future of Search for Small Businesses
A new paradigm is emerging — Answer Engine Optimization (AEO) — and it is shaping how people find and interact with information online...
Microsites: Your Secret Weapon to Outsmart Google Ads
What if your business could generate high-quality traffic without having to keep feeding money into Google’s advertising machine? Enter the microsite...
Microsite vs. Landing Page: The Smarter, Cost-Effective Alternative to Google CPC
We break down the differences between microsites and traditional landing pages, show you why a microsite can be your SEO powerhouse...
Does your website need to be ADA Compliant and Accessible?
The short answer is: Yes, U.S.-based companies are generally required to ensure that their websites are ADA compliant and accessible...
Why Locally Focused SEO is the Best for Dental Practices: A Comprehensive Guide
Discover why locally focused SEO is the best strategy for dental practices in our comprehensive guide. Kraken Media, a leading SEO agency, explains the benefits, keywords, and results of locally focused SEO...
Building Backlinks for Black-Owned Websites: Tactics and Best Practices
A Black Owned SEO company is a unicorn in the crowded technical space of lead generation. As a small business, a Black-owned SEO company may be able to offer more personalized service and attention to your company's needs.
A High Quality Videographer Can Make Your Brand
As a business owner, you know that your brand is your most valuable asset. It’s what sets you apart from your competitors and helps you connect with your target audience. So when it comes to creating visual content that represents your brand, it’s crucial to invest in a high quality videographer or production company...
Making A Campaign Video
In today’s digital age, video is an increasingly important tool in the world of politics. Campaign videos can be used to reach voters, promote a candidate’s platform, and differentiate them from their opponents. In this blog post, we’ll delve into how to make a campaign video and the importance of video in politics...
“Small” Can Mean Nimble When Hiring a Production Company
In today’s digital content marketplace, it’s important for businesses to be nimble and adaptable in order to stay competitive. Small video production companies have a unique advantage in this regard, as their size and structure allow them to be more flexible and responsive to the ever-changing landscape...
Diversity in Casting and how it can help your Marketing.
As society becomes more diverse and inclusive, it’s important for companies to prioritize diversity in their marketing efforts. One way to do this is by casting a diverse group of talent in videos for marketing campaigns. In this blog post...
How to Write A Testimonial Script
Writing a testimonial script can help ensure that you get the most valuable and authentic feedback from your customers. In this post, we will go over the steps for writing a successful testimonial script and provide some tips for making the most of customer testimonials for your business...
The Importance of Using Testimonials.
The more genuine good things people have to say about your brand, the more your credibility improves. Think about how you shop for new products and services. Do reviews and real customers’ stamps of approval influence your decisions?
The Ingredients & Recipe for a Powerful Landing Page
An effective landing page is the cornerstone of successful online marketing. Your offer may be stellar and your PPC ads might be optimized pieces of perfection, but without a good landing page, your business is bound to suffer. Your landing page layout needs to be flawless.
Your Site Can Rival a Click Funnel Agency
There’s a lot of hype surrounding funnels these days. Marketers may convince you they’re all you need for success and while effective funnels fuel business growth, they’re not an end, all be all despite what they want you to believe.
Your Website Can Make or Break Your Business
Businesses of all sizes are embracing video marketing strategies across their social media assets. Video content creation is something that every member and division of business can get involved with and enjoy.
A Black Owned SEO Company
A Black Owned SEO company is a unicorn in the crowded technical space of lead generation. As a small business, a Black-owned SEO company may be able to offer more personalized service and attention to your company's needs.