Are you looking to gather customer testimonials for your business but don’t know where to start? 77% of clients and customers read online reviews. Writing a testimonial script can help ensure that you get the most valuable and authentic feedback from your customers. In this post, we will go over the steps for writing a successful testimonial script and provide some tips for making the most of customer testimonials for your business.
Step 1: Define the Purpose of Your Testimonial
Before you start writing your testimonial script, it’s important to define the purpose of the testimonial. Are you looking to gather feedback on a specific product or service? Do you want to highlight the overall customer experience? Understanding the focus of the testimonial will help guide the questions you ask and the direction of the conversation.
Step 2: Choose the Right Customers
Not all customers will be willing or able to provide a testimonial, so it’s important to choose the right ones. Look for customers who have had a particularly positive experience with your business and who are willing to speak on camera or have their words featured on your website.
Step 3: Write a Testimonial Script or Outline
Once you have identified the purpose of the testimonial and chosen the right customers, it’s time to start writing your script or outline. Start by introducing yourself and explaining the purpose of the testimonial. Then, ask open-ended questions that will encourage the customer to share their experience in their own words. Some examples might include:
“Can you tell me about your experience with our product/service?”
“How has our product/service helped you or your business?”
“What sets us apart from other companies in our industry?”
It’s important to let the customer speak for themselves as much as possible, rather than leading them with specific responses. However, you can provide some structure by including follow-up questions or prompts based on their initial responses.
Step 4: Conduct the Interview
Once you have your script or outline prepared, it’s time to conduct the interview. If you’re meeting in person, make sure to choose a quiet location with good lighting and minimal distractions. If you’re conducting the interview over the phone or via video call, test your equipment beforehand to ensure good audio and video quality.
During the interview, be sure to listen attentively and take notes. You may need to ask follow-up questions or clarify points, but try to let the customer do most of the talking.
Step 5: Edit and Refine
After the interview, review your notes and transcribe the key points. Then, edit and refine the testimonial to ensure that it flows naturally and accurately reflects the customer’s experience. It’s important to keep the testimonial authentic, so be sure to keep the customer’s own words and tone as much as possible.
Step 6: Get Approval and Publish
Before you publish the testimonial, be sure to get approval from the customer. They may want to review the final version or make any necessary changes. Once you have their approval, you can publish the testimonial on your website, social media channels, or other marketing materials.
Tips for Making the Most of Writing a Testimonial Script:
- Use customer testimonials in different formats: In addition to featuring written testimonials on your website, consider using video testimonials on your social media channels or as part of a sales pitch. This can help bring the customer’s words to life and make them more relatable to your audience.
- Highlight specific benefits: Rather than just listing general praises, try to highlight specific benefits or results that customers have experienced as a result of using your product or service. This can help potential customers envision how your business can meet their needs.
- Testimonials from industry experts or influencers: If you have customers who are well-known in their industry or have a large social media following, consider featuring their testimonials prominently on your website or marketing materials. This can help lend credibility to your business and potentially reach a wider audience.
- Use testimonials throughout the customer journey: Don’t just save testimonials for the sales page of your website. Consider including them in email campaigns, on social media, or as part of a customer onboarding process to reinforce the value of your product or service.
- Get permission to use the testimonial: Always be sure to get permission from your customers before using their words as a testimonial. This not only ensures that you are respecting their wishes, but it can also help avoid any potential legal issues.